New York City Restaurant Reviews and Other Matters of the Hat

Author: Admin  //  Category: Uncategorized

In NYC for The Headwear Association’s 98th annual dinner at Tavern on the Green in Central Park, I was enthusiastic about trying a restaurant that I had seen reviewed some months previously in the NY Times. Favoring vegetarian cuisine for the past 16 years (James Rachel’s 1990 book CREATED FROM ANIMALS: The Moral Implications of Darwinism sealed this decision back then), I have been waiting for what I knew would arrive some day- Vegetarian Fine Dining. So on the evening of St. Patrick’s Day, the day after the association dinner (good event but, at best, middling meal at T on the G), I set off for the East Village and Heirloom. I wasn’t disappointed. When one enters most vegetarian restaurants, what is almost always palpable is the fidelity of the staff to the work. It feels good to be at a business where the people working there have a passion for what they are doing. In the case of vegetarian restaurants, for most staff, it is also a philosophical conviction that they are doing is the right thing.* So in Heirloom, you are met by hip, attractive, friendly well-dressed hostesses, wait persons, bar tenders, with whom you are on the same wave length (there’s also something sexy about this – but unfortunately I am old enough to be these people’s father). They might be cut from the same cloth as the jeans and t-shirt people that you encounter in most veggie joints, but here we’re all playing dress-up – it’s fun, it’s sophisticated, the décor is cool, it’s all well done. It’s also an important statement – Vegetarianism** is not mutually exclusive from fine dining.

On to the food: I’m seated with a good view of the bar and the front door – I’m catching the scene – I am happy. The wine menu is interesting, but California is conspicuously absent as are the great pinot noirs of Oregon. I’m not sure what this is about (I hope not another example of pretentious New York demonstrating their imprudent superiority by dissing California in favor of Europe– I’m giving them the benefit of the doubt). The two different reds I ordered (glasses) were good – the quality was right for the price. The menu is simple – a good idea – divided into “First Course” and “Second Course”. This works very well as one doesn’t need a lot of choices as one can eat everything on the menu. Vegetarians are usually eliminating four-fifths or more of a menu right out of the gate in most restaurants. So after seriously considering “Truffled Portobello Crostini with Apple Celeric Compote: balsamic vinegar reduction, truffle corstini and lavender honey”, I go with “Sous-Vide Poached Egg with Crispy Sweet Potato: meyer lemon foam, greens and horseradish oil”. Both my waitress and the server make the point that I should thoroughly mix the various parts of this dish before eating. Wow! What a brilliant idea – this really works. You’ve got warm-cool, crispy-soft, bland-spicy, runny-dry, and lots of great flavors all happening in harmony. This was the big winner of the night. I was having more trouble picking a “Second Course”. I intended to go with the favorite of the NT Times reviewer, but it was no longer on the menu. I settled on something unusual (for me at least), “Anson Mills Creamy Grits with Smoked Hominy: avacado, queso fresco and roasted tomato-poblano salsa”. I surmised that this down-home, mid-America sounding dish would be just the ticket for my weekend theme – don’t accept New York as cutting-edge Mecca on reputation alone.*** Well, this dish was fine, but it couldn’t keep up with the superior opening act. After couple of bites, I did come to appreciate the simple comfort food that was the objective. But the dessert almost did measure up to the appetizer – “Black Cocoa Cake, with Chocolate-Bourbon Glaze: sweet chestnut filling and espresso ice cream”. (Like most of the rest of the world) I consider myself an authority on chocolate – this was great. And the big surprise was that the chef de cuisine herself, Amanda Cohen, served me. After a perfunctory inquiry about the meal, she mentioned that she noticed I was carrying the Times review. Given the fact that I had had this article tightly folded into the palm of my hand and was reading it very discreetly, Ms. Cohen’s observation really impressed me. And that says something else about Heirloom – people are paying attention to their diners. As a merchant myself, that virtually says it all. Read more…

Marketing For Wineries – Reaching Your Target Market

Author: Admin  //  Category: Uncategorized

The US wine industry is growing due to the increasing popularity of wine with the American Consumer. Unique marketing methods, especially from the Australian wine industry, have brought more exposure to wine in general. With all of the wine makers out there in the market today, how does a winery stand out and get more exposure to their wines, especially with the current economic conditions?

1) Focus on more exposure in your local market.

Many wineries are completely unknown to their local market. Many of them are tucked away on a side street or in a corner of some shopping mall and very inconspicuous. These wineries hide many great finds just waiting to be discovered. The problem isn’t in the wine itself, but in the marketing. One thing that wineries can do is to participate in their growers association (there is at least one in almost every state), and encourage more varied marketing methods, such as online marketing. A winery can get a good amount of online local exposure. Strategic and exclusive partnerships with popular local online sites that are also serving your target market is a good beginning to getting more local exposure.

2) Increase your online advertising efforts

The way to expand your reach is to focus on your offline efforts more regionally and nationally as well as locally. If you are in an area that gets a lot of out of town visitors, then you will certainly see some rewards in this endeavor. When traveling wine lovers know about your winery, they can be sure to put it on their itinerary the next time they are in town. Publishing your award winning wines, tasting hours and other activities your winery hosts should be a standard practice in your online marketing efforts. It is a good idea to also publish the special events your wines will be featured, or served at so you can increase your loyal following and create advocates for your wines. Read more…

Millennial Talks About Winery Websites, Marketing and Wine Clubs

Author: Admin  //  Category: Uncategorized

Interview with Leah Hennessy-Millennial, Owner of ‘Millennier Wine Sales’ and author of the blog ‘The Millennier: Wine + Millennials’. During our meeting we discussed what she likes and dislikes in a winery website, ways to attract Millennials to buy your wine and join your wine club. What I love most about Leah is her advice is easy to follow and actionable!

What do you consider to be the Millennial age range? – You can go to a dozen different places and get a dozen different age ranges. Personally, I consider anyone born after 1978 to be a Millennial. But more important then age, what truly makes a Millennial are the shared experiences of a generation that have shaped us all in a similar way.

Why are Millennials buying wine? – Many of us have graduated from college and identify drinking wine as a symbol of our new mature, independent status and lifestyle. We’re basically like everyone else – we are looking for wines to celebrate special occasions, to share with friends and to drink with dinner.

Why do you go to a winery website? – I think most Millennials don’t associate wineries with websites. So if I’m drinking a wine and see a URL, or see that a winery is following me on Twitter, I may go check it out. But I have to be looking for it specifically.

What do you look for in a winery website design? – Good design and information that is easy to access. And DON’T use the same design you’ve had for the last 20 years! Look at your web design kind of like a hair cut – you might be really comfortable with the same hair cut you’ve been getting for the last 20 years, but by now you are looking PRETTY dated with that ‘do. Update it! And just like a haircut, take a look at current magazines and pick out what you really like that is going on RIGHT NOW and incorporate those elements into your design – It will work wonders. PS: We don’t mind scrolling down to read the whole page so don’t kill yourself trying to fit everything in one screen with no scrollbar. Read more…